La chaîne McDonald’s a lancé, à titre expérimental, un système de commande par internet baptisé “GoMcDo”, note mercredi fastandfood.fr . Il est en test dans près de 25 restaurants en région parisienne et à Nice. En trois étapes, les internautes peuvent passer leur commande puis payer dans le restaurant en question.

source: www.europe1.fr

McDonald’s Japon a annoncé en Juin dernier qu’il lançait une version test de portefeuille électronique utilisant la technologie de la carte Felica mobile dont nous parlions il y a quelques jours. More >>

McDonalds Japan has released Kazasu Coupon, an innovative mobile contactless solution including coupons download and payment card.

This is a nice first step as paper coupons is very popular in Japan. But the ultimate killer app’ for fast food is to enable “Order building” on the mobile, which is far more complicated as it requires total integration into the restaurant POS and ordering software.

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In New York, MasterCard and Citibank are testing NFC as a replacement for paper tickets.
Cingular is testing Nokia’s 6131 NFC phone, which it plans to offer to consumers. Cingular hasn’t announced a timetable for the new phone.
Northern California’s Bay Area Regional Transit is wired with NFC readers that will let owners of enabled phones bypass the ticket booth.
In Dallas, Nokia and MasterCard have given 500 consumers NFC phones to test at local 7-Eleven convenience stores.
In January, HSBC Credit Card Services gave 200 of its employees NFC-enabled phones that work at any New York City PayPass location such as McDonald’s and 7-Eleven.