130 points de ventes en France ont diffusé + de 170 000 cartes NFC « smart sticker mobile» depuis le 1er avril 2009. Tape à l’œil entre dans le monde du marketing interactif et ouvre massivement la voie à une nouvelle génération de carte de fidélité dont elle prend nettement le leadership.

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NFC technology penetration will take time. Before a wide base of NFC handsets is spread on the market there is a very important opportunity to roll-out contactless applications and start boosting usage especially for new payment and marketing applications.

Refer to this very interesting article mentionning the success of contactless phone straps in Korea : Retro-fitting mobile phones with RFID

Also refer to the GSPOT project, an interactive loyalty card used as a marketing tool for a fashion retailer in Paris: GSPOT, a contactless loyalty program for GEDENIM