McDonalds Japan has released Kazasu Coupon, an innovative mobile contactless solution including coupons download and payment card.
This is a nice first step as paper coupons is very popular in Japan. But the ultimate killer app’ for fast food is to enable “Order building” on the mobile, which is far more complicated as it requires total integration into the restaurant POS and ordering software.
Tags: japan, Kazasu Coupon, loyalty, mcdonalds, mobile, payment
